It's a new old way for bussines, we can found basic methods in this
concept. But everything what is simple is the most powerfull. Lean
take into consideration real value pulled by customers. Sigma
eliminate variations from processes. But maybe Blue Ocean is a new
way, in my opinion it's only a philosophy...becouse everyone who found
a gap in the market place can make a good deal. It depands of not luck
but of knowladge and experience. Sometimes young people have
brainwaves, and that's a real blue ocean transformed from red ocean.
Have You got any experiance whitin Creating Blue Ocean.