oprah.chopra@[EMAIL PROTECTED]
writes:
> I run the whole show and have no employees. So if something were to
> happen to me, my business would end. Most prospects understand this
> but a few express concern. What can I tell them to ease their fears? Can
> I cite Microsoft and Bill Gates, i.e for most of Microsoft's initial
> history, the company was run entirely by him? Or is that stretching
> it since he always had people who could run the day to day operations.
It depends what your business is. You may need to give them an exit
strategy that activates if your business collapses. I don't know if that
would involve putting in escrow proprietary-to-you information that
would let a competitor hit the ground running with the customer, which
gets released if you fold, or what - it depends on your business. But,
that kind of approach can be adequately reassuring.
Another approach to consider might be to find professionals in the same
line of work and do business as a sort of loose partner****p, especially
if by doing so you can share overheads. That can look a bit more
reassuring to customers and, with the right partner****p agreement (and
partners!), I've the impression that it can be workable.
Mark
|
