I know - it's a weird site/concept...
I'm not saying it's the best, or most precise local business info site -
but
it's a diff. way of doing/finding local things.
I mean Every small business has a Business Card. Every. so there's a big
market share their to tap.
It's free.
Local businesses upload their business card image...and when people type
in
a keyword, only business cards that cater to those keywords will show.
It's local small business information - via the Business Card images of
local city businesses.
I tried all the viral, online guerilla marketing tactics...but it can only
take you so far, you can only gain so much traction.
Sent out press releases, directly to the magazines and free PR
distribution
sites - but the results were lackluster, to say the least.
Tried partnering with complimentary sites...to have somekind of link/logo
exchange, that didn't go too well either.
What do I have to do to grow this site?
http://www.ItsBusinessBaby.com
local business information via Business Cards
<ehandbury@[EMAIL PROTECTED]
> wrote in message
news:3umdnR52G7ai65TVnZ2dnUVZ_ommnZ2d@[EMAIL PROTECTED]
>
> On Apr 14, 6:31 am, "Lawrence Lugar" <lawrence_lu...@[EMAIL PROTECTED]
> wrote:
>>
>> my site is:http://www.ItsBusinessBaby.com
>>
>> ...so what are the vertical PR distribution sites, for the specific
>> sectors
>> i mentioned?
>
> Lawrence,
>
> I think you first of all have to define your unique value
> proposition (UVP) before you start this PR campaign, and I have been
> trying to think of one for your web-site and I'm afraid I'm stuck. I
> don't know what your site offers that the online yellow/white pages
> don't provide, and you certainly would be considered a search-provider
> and therefore, are stepping on the toes of small players like Google,
> Yahoo et al.
>
> Also your site is a little more work for your customers where they
> have to scan their card then submit, which many people may have
> problems doing.
>
> Also have you done any market research to determine how many other
> local-type search engines there is? The problem is that your service
> is only useful if there is lots of traffic/views (Metcalfe's law
> unfortunately)...
>
> I would also think that you need some page on your site which
> highlights the benefits of using your site... your About Us page was
> quite tame. People only respond to benefits, benefits, benefits where
> they can place themselves into a solution you have provided for their
> 'problem'.
> Rather than show all business cards from your home page (you should
> watch this as the home page may start to load very slowly the more
> customers you have), I would show the page in 2 sections:
> - show a UVP section at top outlining a problem and how you solve
> it. Make it personal to the viewer.
> - show a section of business card results from a sample search,
> and this search changes each time the Home page is displayed.
> Therefore, the customer can see a sample search each time and can
> quickly understand the sites purpose.
>
> Sorry I can't be of more help...
>
|
