On Apr 24, 11:41 pm, NC <n...@[EMAIL PROTECTED]
> wrote:
> On Apr 24, 9:30 am, ehandb...@[EMAIL PROTECTED]
wrote:
>
> > Anyway... they interviewed the head of FogCreek software
>
> That would be Joel Spolsky of Joel on Software fame, I suppose?
>
> > he talked about all these different marketing campaigns that he tried
> > with all of them having quite dismal results. He said that the one and
> > only factor that contributed positively to his sales was improving his
> > product; nothing worked better than that.
>
> Two caveats to that:
>
> 1. Fog Creek's products (CityDesk and especially Fog Bugz) are
> marketed
> to professionals. Their price range is such that professionals
> who
> evaluate them usually have the authority to authorize the
> purchase.
> These factors put Fog Creek into a distinct minority; the majority
> of software developers sell either to the end user who is
> vulnerable
> to marketing hype or to the enterprise, where final purchasing
> decisions are made by business managers vulnerable to wining,
> dining,
> and other forms of inducement unrelated to product quality.
> 2. If I remember correctly, Fog Creek never tried spending as much on
> marketing as on development. Microsoft does, and seems to have no
> problem peddling its wares.
>
> > I subscribe to this principle; that if you work hard enough at your
> > product (and customer service) then the cream will rise to the top
> > and you will succeed.
>
> Provided that the product has an audience at all, which is not always
> a given... You may devise a great product, but if its sales
> potential
> is 10% of what you need to break even... well, I'm sure you get the
> picture...
>
> Cheers,
> NC
Hello,
As I see it the Internet is best for marketing if one has a brick and
mortar type outlet. A real world place where on the door, stationary
or packaging etc. people can go to XYZ.com after hours and find
directions to the store and phone number etc. Basic business card
type stuff. Then in some cases brick and mortars can setup a catalog
online and "train" customers to go to XYZ.com to buy?
I think there is a big difference in Internet marketing and using the
Internet like a business card.
Since most people are not very Internet savvy and can not find much of
anything online, "Internet marketing" having an online business or
service falls pretty much on deaf ears and eyes.
I can offer almost anyone with a wide variety of keyword combinations
TOP billing on Google with a few minutes. In fact a brick and mortar
like a grocery or any retail store could OWN the SERP on Google.
Google can be trained like a mouse to do tricks. With the system I
developed a brick and mortar could offer any products they wanted
online and change the prices etc. in minutes or hours. For example.
I like to eat good food. But I am cheap. I would like to be able to
find the lowest priced fruits and vegies in my area. With the system I
developed a store could haness the Google SERP almost instantly so
that people could use the Google SERP to find products, services,
ideas on a ever changing basis. In other words a grocery could be
selling apples today at .99 a pound and list them on sale at Google
for .69 a pound.
But business people are too busy and not Internet savvy enough to
understand the sales potential. Plus their customers would need to be
reminded at the cash register with a flyer to check online for ...
Businesses and customers alike do NOT tap into the power of the
Internet.
If I had a billion dollars the INSTANT Google keyword domination
services site I have might work. Although I would challenge some old
man with REALLY deep pockets to hire an advertising agency(s) in the
Seattle-Tacoma-Everett area to sponsor a contest to find one person
that could grasp the idea of getting top SERP in Google for a product,
service or idea. I don't think anyone could be found if the old man
with deep pockets even offered 10K to pay someone to use such a
service.
Prove me wrong. :)
Tom
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