Re: Internet marketing a GIANT hoax?

****susantom wrote:

> Hello,
>
> Questions about the reality(s) of  so called Internet marketing.  Is
> is fake or what am I missing.

I recently read a business book called Founders At Work. Its a bunch
of interviews with hi-tech founders... I would highly recommend to
this group.
Anyway... they interviewed the head of FogCreek software, and he
talked about all these different marketing campaigns that he tried
with all of them having quite dismal results. He said that the one and
only factor that contributed positively to his sales was improving his
product; nothing worked better than that.

I subscribe to this principle; that if you work hard enough at your
product (and customer service) then the cream will rise to the top and
you will succeed. It may take longer but the marketplace, over a
certain time, is ultimately quite fair.
So you can spend all the time to make sure that you rank high in
Google, but have you spent the same amount of time on your product?