On Mar 22, 2:21 am, "shr...@[EMAIL PROTECTED]
" <shr...@[EMAIL PROTECTED]
>
wrote:
>
> > I agree with Scott... you need to do this on your own. You need to
> > understand how to sell your product to the potential clients, to
> > understand their reaction, to gauge whether the product meets their
> > requirements, and if possible, change the product to match their
> > requirements.
>
> From my perspective the company is the product. while our end-customer
> is the consumer, our value is generated primarily from the consumer
> consensus. Our revenues come from advertising with technology
> licensing second. Our market share _is_ our value, since this thing is
> built primarily to be sold to a bigger player.
I'm sorry... I didn't understand a single word of your answer above...
how can a company be a product? what is a 'consumer consensus'? And
how is your market share a value when you are just starting out?
Let me give some advise... One of my few positive qualities is that I
am a geek that can communicate to my clients at their level... in
their language. They feel comfortable with me since I don't fill them
with technical jargon, but can talk in terms of ROI, cashflow, real
benefits, inherent/potential risk, etc... things that they understand.
That paragraph of yours would be alien to 99.99% of business people.
....but maybe you are a Technician, then certainly try to bring on a
Sales Mgr, but don't give any equity out... equity is gold especially
in the future where you will kick yourself for giving some sales guy X
% of the company. Dole out equity if they meet certain sales
milestones on an annually basis.
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