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Re: How to start marketing?

by Sohail Somani <sohail@[EMAIL PROTECTED] > Jan 1, 2008 at 06:18 AM

On Mon, 31 Dec 2007 18:51:01 +0000, Scott Jensen wrote:

> Sohail Somani <soh...@[EMAIL PROTECTED]
> wrote:
>> Scott Jensen wrote:
>> > Sohail Somani <soh...@[EMAIL PROTECTED]
> wrote:

[snip reading list]
> In this whole thread, I have been trying to get you to see capitalism in
> this positive way.  To treat your business as a pure business and not
> some toy or social experiment.  And possibly educate others that read
> this thread along the way.  Once I think you have reached this point, I
> can take you the next step if you're interested and I have the time.

Looks like I have some (re-)reading to do! I don't see capitalism as 
positive or negative mostly because I'm sure I do not understand it 
fully. I have heard of Ayn Rand.

[snip]
> Yes, but it is a little more complex than that.  Above I recommended
> reading "The Double Win" by Denis Waitley.  Why I recommend that book is
> for the long-term success of your and anyone's business.  It isn't about
> being "good" but being someone people will want to deal with again. 
> This is where reputation of you and your business comes into play.  You
> have got to keep the long-term in view at the same time you're trying to
> deal with the short-term.  You have got to understand that there are
> consequences to your decisions that will last longer than tomorrow.  For
> example, selling a beta software program will get you short-term profits
> but will destroy long-term profits as your company will get a bad
> reputation for selling buggy software.

Actually I have this bad habit of only sending off software that was 
actually as fully tested as possible. So in essence, betas would be like 
a release. But I understand your point.

> But the above is more advanced concept.  Something that refines but not
> something that should proceed viewing a business' sole goal as profits
> and more profits.  And there are many advanced concepts that are worth
> exploring that very few ever think about.  For example, Boards of
> Directors can be more than just the cronies and lackeys of the CEO
> and/or big cats that own the most stock in the company. Boards of
> Directors can be a HUGE asset to any company.  Yes, even a corner hotdog
> stand.  But they can only be this if you understand how they can be an
> asset.  But, again, that's further down the road than from where you are
> right now.  I believe you need to work on what I mention above before
> advancing down the path further.

Definitely further down the road from where I am right now!

Thanks and happy new year!

-- 
Sohail Somani
http://uint32t.blogspot.com
 




 2 Posts in Topic:
Re: How to start marketing?
Sohail Somani <sohail@  2008-01-01 06:18:44 
Re: How to start marketing?
Scott Jensen <Recreati  2008-01-01 07:42:46 

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tan12V112 Wed Dec 3 18:30:45 CST 2008.