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Re: How to start marketing?

by Sohail Somani <sohail@[EMAIL PROTECTED] > Dec 30, 2007 at 10:00 PM

On Sun, 30 Dec 2007 18:02:32 +0000, Scott Jensen wrote:

> Sohail Somani <soh...@[EMAIL PROTECTED]
> wrote:
>> Scott Jensen wrote:
>> > Sohail Somani wrote:
>> This might explain why you are so negative.
> 

[snip]
> That we tell you things you don't always
> like to hear is actually a good thing.  Whether you realize that is
> another.

I'm getting there, I hope.

[snip]
>> > If you want time with your family, be an employee.  Employers don't
>> > punch timeclocks.
>>
>> Ah, but they do sign cheques.
> 
> So?

So nothing, I guess.

[snip]
>> Profit is an imperative, just like breathing. But just like breathing,
>> it isn't *all you do*.
> 
> But that is what a business is for.  To make profit.  Save what else you
> want to do for your hobby.  Let your business be a business and not a
> some weird toy you play with.

I understand.

>> If there is a business that is making enough profit for it's owners,
>> what is the problem? You have to make more? That is known as greed, not
>> entrepreneur****p.
> 
> A business should be only about making money and making as much money as
> possible.  And there is nothing wrong with greed.  Next I assume you
> will say selfishness isn't a virtue.  

No, I wouldn't say that. Selfishness to the detriment of your personal 
relations is something different though.

> The goal of any business owner
> should be to maximize how much profits their business makes. That
> guarantees their business will have the best chance of surviving and
> succeeding.  To have any other goal for your business only endangers it.
>  You say you read "The E-Myth".  If you had, you would have known that
> this is what Michael Gerber said as well.  As a business owner, you
> should aim to make your business so it is profitable and grows without
> you.  When it doesn't need you anymore, you can then devote your time
> and a fair ****tion of its profits to your charitable causes, family
> happiness, and whatever else you want to do with your life.  BUT let
> your business be a business and do what it meant to do.  That is to make
> money and lots of it.

I do plan to have the business run without me eventually. 

I think I understand where you are coming from. The long-term survival of 
a business depends solely on magnitude of profit (or revenue, depending 
on your plan.) Anything on your plan that has nothing to do with that 
goal can be a problem. Nice side effects might be all the other fluffy 
things I've outlined earlier, but they should not be goals.

Is that correct? 

-- 
Sohail Somani
http://uint32t.blogspot.com
 




 2 Posts in Topic:
Re: How to start marketing?
Sohail Somani <sohail@  2007-12-30 22:00:17 
Re: How to start marketing?
Scott Jensen <Recreati  2007-12-31 18:51:01 

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