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Businesses > Entrepreneurs Moderated > Re: How to star...
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Re: How to start marketing?

by Sohail Somani <sohail@[EMAIL PROTECTED] > Dec 30, 2007 at 04:18 PM

On Sat, 29 Dec 2007 22:23:40 +0000, Scott Jensen wrote:

> Sohail Somani wrote:
>> Scott Jensen wrote:
>> > The only good reason to start any business is to make money.  Any
>> > other reason is a fool's reason.
>>
>> Huh? There are multiple good reasons to start a business. A fool
>> doesn't include making money as one of them.
> 
> You're right.  A fool doesn't include making money as one of them.
> *LMAOROTF*

Ok...

>> I think it is im****tant for your business to reflect your life goals
>> not always the other way around.
> 
> Over the last few decades I have been a marketing consultant for
> numerous businesses.  I have even been a turnaround specialist on
> occasion.

This might explain why you are so negative.

> Making money and a lot of it is the only reason why you should go into
> business.  Any other reason and you will very likely cripple your
> business.
> 
> If you want time with your family, be an employee.  Employers don't
> punch timeclocks.

Ah, but they do sign cheques.

> And doing what you love is called a hobby.  If you go into business, you
> need to do what you're good at which can make you money.  That doesn't
> always mean it is what you love.  That's an accidental benefit for a
> lucky few.  I know of countless entrepreneurs that tried to make a
> business out of their hobbies.  The vast VAST majority of them are now
> FORMER entrepreneurs.  They didn't approach their hobby as a
> profit-oriented business that had to do many things to turn a profit
> which hurt their enjoyment of their hobby.  Sadly, most went bankrupt in
> the process because they couldn't abandon ****p when it started to sink. 
> They rode it all the way down to Davy Jones' locker.  They lost their
> home, life savings, marriage, and had to go get a regular job and start
> the slow painful process of rebuilding their lives.

Profit is an imperative, just like breathing. But just like breathing, it 
isn't *all you do*.

If there is a business that is making enough profit for it's owners, what 
is the problem? You have to make more? That is known as greed, not 
entrepreneur****p.

-- 
Sohail Somani
http://uint32t.blogspot.com
 




 2 Posts in Topic:
Re: How to start marketing?
Sohail Somani <sohail@  2007-12-30 16:18:29 
Re: How to start marketing?
Scott Jensen <Recreati  2007-12-30 18:02:32 

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