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Re: How to start marketing?

by Sohail Somani <sohail@[EMAIL PROTECTED] > Dec 30, 2007 at 04:18 PM

On Sat, 29 Dec 2007 21:59:55 +0000, Scott Jensen wrote:

> Sohail Somani <soh...@[EMAIL PROTECTED]
> wrote:
>> Scott Jensen wrote:
>> Hmm. Lets see, with your own business, you get:
>>  * Complete owner****p
> 
> And full liability and all the financial risk.

I assure you, I am fully aware!

>>  * Choose hours
> 
> Ha!  You run from one appointment to the next when they can meet with
> you.  Oh, and that's never when it is convenient for you.  

Who is they? Your customers? What if you have a business model that 
doesn't require you to physically jump from here to there? This sounds 
like a consultant's life.

> And you will
> offer your soul for more hours in the day.  You don't punch a clock. 
> That's an employee luxury.  

I agree.

Instead, you lay awake at night in your bed
> wondering if you can keep your ****p afloat one more day. Hollywood
> fantasies aside, that's the reality for the VAST majority of business
> owners.  If you think "I will be different", you are very likely letting
> your ego delude yourself.

It isn't so much about me saying that I will be different, it is about 
why. The only way is to find out why other people screwed up and do it 
differently.

>>  * Choose location
> 
> Then look into tele-commuting to work.  Hunt for an employer that is
> willing to allow you to do that.  I know many that do allow their
> employees to do just that and love it.  They don't have to pay for
> office space for them.  You will need to come in for regular meetings,
> but that's usually only once a week.

I don't understand how this is better. I'm still not responsible for 
myself. I still cannot improve the way the company runs. I still cannot 
improve my wealth.

>>  * Choose people
> 
> You count this as a positive of being a business owner?!  You have never
> then been a business owner.  Employees are a pain in the ass. They're
> incompetent boobs.  They don't do as they're told.  They don't work as
> hard as you do.  They complain about ... oh, let me see ... how about
> everything you are complaining about right here.  *laugh*

Lol :-)

>>  * Reward pro****tional to work
> 
> And so is the penalties.  90% of all non-franchised businesses fail.

Again, I am fully aware.

>> Compare to my last job, which admittedly, must be one of the best
>> places to work, and where I did quite well
>>  * No owner****p
> 
> And no risk.

No risk is not worth no owner****p (or even minute owner****p.)

>>  * Physical presence required during "core hours"
> 
> Then learn how to negotiate your job contract.  That's far easier than
> starting your own business.

Having gone through it, I don't agree. If I start my own business, in 10 
years, I have ac***ulated a lot (Yes, I will!) Even if it is easier to 
renegotiate, the long-term is still worse.

>>  * People are "resources"
> 
> As opposed to "liabilities"?  Let me guess.  You feel like an
> unappreciated clog in the machine.  

Not quite!

> If you need hugs and kisses as well
> as a paycheck, look for a new employer that is more cuddly than your
> current one.  As a business owner, no one will give you hugs and kisses.
>  That's another employee perk ... if you want it.

I get hugs and kisses now... My company actually bought me some very nice 
speakers the other day. And the computers? Top-of-the-line. All in the 
black, by the way.

>>  * Reward pro****tional to how much you are liked by someone.
> 
> Then bone up on your people skills if that's all that stands in your way
> of a raise.  Besides, you will need max people skills as a business
> owner so if you don't play nicely with others at work, you will probably
> be even more of a pain when you think you're Head Honcho.  You will have
> to work with a lot of people and if you're socially inept, your business
> will suffer.

Hmm. Give myself a raise or people skill myself into one. I prefer the 
first.

>> I'm more than willing to have hours be 24/7 while I get things up and
>> running.
> 
> First, your family will suffer in the process.  Social life?  Ha! Send
> going-away greeting cards to your friends when you start your business.
> 
> Second, it might be years before things are "up and running" to where
> you can pull back and take time off from your business.  Hell, it might
> never happen.  You might always have to be working your ass off to keep
> from sinking.

Nah. I have a plan which is actually working.

>> What I am not willing to do is sacrifice owner****p of my creations...
> 
> No, if you're an employee, you get paid to create them for your
> employer.  Surely your current employer doesn't pay you to just sit in
> your cubicle and do nothing.

I am my current employer and I'm still doing alright.

>> ...and work when/where I'm told.
> 
> You agreed to work at their place of business and during their business
> hours when you signed their job contract.  If you wanted different, you
> should have negotiated for it.  If you now want different, re-open
> negotiations with your employer.  If he doesn't want to do so, look for
> an employer that will give you what you seek.

Feels like just as much work that is still subject to the whims of 
someone else's stupid decisions!

>> Being able to get a hug from my wife or daughter any time I feel like
>> is worth everything to me.
> 
> Then get a tele-commuter's job and not put your family's financial
> well-being at risk.  Be a lazy employee that only gives his employer
> eight hours a day Monday through Friday so you can spend the rest with
> your family, friends, relatives, and on your favorite hobby.

So you are suggesting that I lose 8 hours of every day for the rest of my 
life to have a "no risk" life? Having no financial risk is bull****. I 
also don't have the personality to lose 8 hours of every weekday for the 
rest of my life.

I think people get into more trouble when they live outside their means. 
Live some less and you are fine.

>> I have actually read the E-myth. Behind me is a full-year wall calendar
>> where I tick off each day where I address the three personalities:
>> Technician, Entrepreneur, Manager. Admittedly, lately it has been the
>> Technician personality taking over but that is corresponding to the
>> phase I'm in. If I was really only a Technician looking for greener
>> pastures, would I be posting to this newsgroup?
> 
> Yes.  It is called voyeurism, daydreaming, and leaning on the fence to
> admire a neighbor's lawn.  And just because you read something doesn't
> mean you have learned from it.  Just because you come to an entrepreneur
> newsgroup doesn't mean you got what it takes to be a successful
> entrepreneur.  

You do realize that things take time. I don't have the benefit of 20 
years of experience like yourself. Guess what the first steps are? 
Education and action. Get off *your* high horse my friend.

> From what you have said so far in this thread, you are a
> Technician.  
[snip lots of assumptions]

I am not trying to convince you otherwise. My business, however, does 
need the other two personalities to do well and that is all I care about.

>> Having worked in shrink-wrapped software before, you have to learn to
>> say no. Every customer's request is im****tant but you have to consider
>> the trade-offs.
> 
> But you still have to listen and accommodate the majority.  And once you
> have, you have to go back and listen more so you can adjust your
> software product to changes in consumer needs and desires.  If you
> really think you know what's best for most without listening to others,
> you need to climb down from that high horse and walk alongside us common
> foot soldiers on this long never-ending muddy campaign march.

You've really got to stop reading what isn't there. I never said that I 
would not accommodate the majority. The point I was making was that if 
Joe Blow makes a request, I cannot bend over backwards to fulfil that 
request unless it makes economical sense. If a whole army of Joe Blow's 
make the same request, the action I must take is obvious.

> Now don't get me wrong.  I am not anti-entrepreneur****p.  Far FAR from
> it.  However, I do believe that wannabe entrepreneurs need to be made
> aware of the reality of what being an entrepreneur really means.  They
> also need to look themselves in the mirror and honestly appraise whether
> or not they would make a good entrepreneur.
> 
> Think about it.
> 
> Scott

Well your mind is made up!

-- 
Sohail Somani
http://uint32t.blogspot.com
 




 2 Posts in Topic:
Re: How to start marketing?
Sohail Somani <sohail@  2007-12-30 16:18:11 
Re: How to start marketing?
Scott Jensen <Recreati  2007-12-30 18:07:12 

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