Scott Jensen wrote:
> Sohail Somani <soh...@[EMAIL PROTECTED]
> wrote:
>> em wrote:
>> > Marketing is what makes people aware of your product. Sales is
>> > actually getting money from somebody or some company. Marketing is
>> > im****tant, but it is SALES that makes or breaks a business.
>>
>> Strictly, for sure. Could you make sales without marketing? Is it
>> easier? Please tell me if so. I'd rather do that.
>
> Mike/"em" is wrong. See my reply to his post.
I saw, thanks.
>> I think I was introducing my questions in a roundabout way. I don't
>> want a "real job". Had one. Too suffocating.
>
> And you think starting your own business will be less suffocating? Just
> the opposite. It is the best way to get a nervous breakdown. You will
> be a slave to your customers. Never again will you have a vacation or
> even a weekend. Vacations and weekends are employee concepts. What you
> need to first do is read Michael Gerber's "The E- Myth". It sounds like
> you're a Technician dreaming of greener pastures.
Hmm. Lets see, with your own business, you get:
* Complete owner****p
* Choose hours
* Choose location
* Choose people
* Reward pro****tional to work
Compare to my last job, which admittedly, must be one of the best places
to work, and where I did quite well:
* No owner****p
* Physical presence required during "core hours"
* People are "resources"
* Reward pro****tional to how much you are liked by someone.
I'm more than willing to have hours be 24/7 while I get things up and
running. What I am not willing to do is sacrifice owner****p of my
creations and work when/where I'm told. Being able to get a hug from my
wife or daughter any time I feel like is worth everything to me.
I have actually read the E-myth. Behind me is a full-year wall calendar
where I tick off each day where I address the three personalities:
Technician, Entrepreneur, Manager. Admittedly, lately it has been the
Technician personality taking over but that is corresponding to the phase
I'm in. If I was really only a Technician looking for greener pastures,
would I be posting to this newsgroup?
> Wrong. You have to customize (or in your words, the verb of
> "personalization") your software to what the market wants. If you think
> you can hold a "take it or leave it" attitude to the market, save
> yourself the trouble and just toss all your money into your fireplace
> right now. Trust me. It will be better on your health and won't hurt
> you as much financially.
Having worked in shrink-wrapped software before, you have to learn to say
no. Every customer's request is im****tant but you have to consider the
trade-offs.
>> > Educating potential clients is time consuming and expensive. The best
>> > way to judge market size and interest is to look at your closest
>> > competitors and see how they're doing.
>>
>> Doing well! Fortunately, I can do better.
>
> And that's what you need to do, as I explained in my reply to Mike/"em".
>
> Good luck!
Thanks for your thought-out replies. I appreciate your time!
By the way, with respect to your reply to Mike, I agree that you should
*not* need to spend gobs of money for marketing. I think creative thought
is the currency in that area.
Best of luck to you as well.
--
Sohail Somani
http://uint32t.blogspot.com
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