Sohail Somani <sohail@[EMAIL PROTECTED]
> writes:
(snip)
> I'm not even sure what horizontal marketing is after Googling. I thought
> it meant where you market to a broad market rather than narrow.
Yes, pretty much. Something like, say, Excel, which is useful in a wide
range of industries, with Microsoft marketing to pretty much all
businesses.
One advantage of tailoring versions to specific vertical markets is to
segment your product range so that you can charge more to industries
that will pay more, and justify that by selling them a product that's
tailored to them instead of the same thing to everybody. Sometimes that
makes sense, sometimes it doesn't.
Mark
