SEO and Flash
By Anthony Olszewski
http://www.AnthonyOlszewski.com
Text Links and Banner Ads
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For a Site to impress people, Flash is required. At the same time, Google
needs text "sub titles" to make sense of what's on the screen. The Site
must use search engine optimization to entertain two audiences.
The Landing Page method of "a mirror of the Flash pages' textual content"
will certainly provide guidance for search engines.
Having the .swf jewel in a standard HTML setting is something that can be
used, too. In addition to the <title>, keyword and description meta tags,
and an unobtrusive text navigation footer, static images with ALT tags can
often be deployed.
Google does index Flash Pages. The current state of the technology is if
you do an advanced search limiting the file type to .swf, you get lots of
entries, but without any sort of consistent value. My quick impression is
that most of these "Flash" Pages are really defective uses of the
technology. Also, Flash is often delivered through a javascript. Search
engines can't be relied on to be aware of javascript. The belief is that
If
the search engine is blind to javascript, the best SEO-tuned Flash will
have
no effect.
Google continues to recommend viewing a Page in Lynx to "see" a Page like
a
bot - only the text that's fit to print:
http://www.google.com/sup****t/webmasters/bin/answer.py?answer=35769
Doing a regular Google search, how often are Flash Pages high (or at all)
in
the results? Is it possible for Flash Pages without any SEO in the code
to
get a high ranking? Do a search using chocolateas the term. Some people
point to hersheys.com as a top-ranking Flash Site. But, even though the
Main Page is basically exclusively Flash, the rest of the Site has plenty
of
text and lots of conventional elements (see below).
And, in terms of chocolate, Hersheys can bend the rules.
All of the above ignores Backlinks. Without a way of deploying Links, the
most SEO-fecund Site will be like an egg without a hen to attend the
hatching process. Patience is not necessarily a virtue.
<meta content="Shop unique, personalized chocolate gifts from HERSHEY'S
brands you love. HERSHEY'S Gifts specializes in personalized candy for
birthday gifts, thank you gifts, holiday gifts, wedding gifts and more.
HERSHEY'S Gifts also offers MAUNA LOA Macadamia Nuts, Special Message
KISSES
Chocolates and Fresh from the Factory. " name="description" />
<meta content="chocolate gift, chocolate gifts, chocolate, candy gift,
candy
gifts, gift basket, gift baskets, chocolate gift baskets, food gifts,
chocolate personalized gifts, personalized candy, personalized chocolate
gifts, birthday gift, birthday gifts, hershey, hersey, Hershey candy,
Hershey chocolate, hershey gifts, hershey's, hershey's gifts, macadamia
nut,
macadamia nuts, mauna loa " name="keywords" />
<title>HERSHEY'S GIFTS - Unique, Personalized Chocolate Gifts Everyone
Loves</title>
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