CoActive Marketing Group Repositions Firm Under Single Brand -- 'mktg'
http://investor.mktg.com/releasedetail.cfm?ReleaseID=325492
NEW YORK, July 31, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --
New Brand Marks Firm's Commitment to Measuring Customer Conversion for
Clients
CoActive Marketing Group, Inc. (Nasdaq: CMKG), a leading alternative
marketing and media communications agency, announced today it has
rebranded
the agency under the name 'mktg'. The new name reflects the repositioning
of
the agency as a strategic partner that measures and analyzes its programs
to
provide a provable return on investment.
The new logo features quotation marks to represent conversation and
communication, as well as the idea of a message being captured and shared.
These easily recognizable symbols embody the firm's vision of creating
conversations and experiences among brand advocates to drive conversion
for
its clients.
"This new positioning better reflects our mission to drive market share
and
deliver measurable results and profitability for our clients," said
Charlie
Tarzian, chief executive officer, 'mktg'. "The new name and logo are
intended to communicate the endless possibilities of what marketing can
deliver when driven by creating a shared experience that connects brands
and
builds trust among consumers."
Mr. Tarzian added, "Our 6,000-person field activation network, which
executes over 70,000 events a year, is a point of differentiation for the
agency and will be a focus of management's growth plans as the industry
transitions from mass marketing to targeted, data-driven networks and
one-to-one conversations with consumers."
To drive this conversion, 'mktg' has begun implementing a consumer-centric
strategy focused on the "Four Cs" - content, context, community and
conversion - to develop brand-driven consumer networks that increase
customer acquisition and loyalty for the agency's clients.
The "Four Cs" will also guide the agency's organizational structure to
leverage the vast resources and talent within the firm. Whether it's
strategic planning and creative or media buying (on and offline) and
experiential marketing, 'mktg' will use this consumer-centric approach to
drive conversion.
The agency has already begun implementing the "Four Cs" approach with
several of its clients, most notably Diageo and P&G, generating positive
responses.
In connection with the rebranding, the Company has launched a redesigned
website at http://www.mktg.com.
The Company will begin conducting business under the new name immediately
and will formally change its legal name following the approval of its
stockholders, which is expecting to be obtained at the Company's Annual
Meeting of Stockholders in September 2008. The Company's Common Stock
continues to be traded under the CMKG ticker symbol, although the symbol
is
expected to change following the Company's legal name change in September.
About 'mktg'
'mktg' (Nasdaq: CMKG) is an alternative marketing and media communications
agency headquartered in New York with offices in San Francisco, Chicago,
Cincinnati and Toronto. The company currently serves a variety of the
world's most recognizable brands including Diageo, P&G, Nintendo, Pepsi,
Nike, Apple and Google. The company's services include buzz and viral
marketing, social media and consumer generated media, relation****p
marketing, experiential marketing, event marketing, and multi-cultural and
urban marketing. The agency's programs help its clients profitably connect
with consumers and create brand advocates. For more information, please
visit http://www.mktg.com.
This press release includes statements which constitute forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements in
this
press release are not promises or guarantees and are subject to risks and
uncertainties that could cause our actual results to differ materially
from
those anticipated. These statements are based on management's current
expectations and assumptions and are naturally subject to uncertainty and
changes in cir***stances. We caution you not to place undue reliance upon
any such forward-looking statements. Actual results may vary materially
from
those expressed or implied by the statements herein. Factors that could
cause actual results to differ materially from the Company's expectations
are set forth in the Company's Annual Re****t on Form 10-K for the fiscal
year ended March 31, 2008 under "Risk Factors," and include the risk that
projected business op****tunities will fail to materialize or will be
delayed. The Form 10-K may be obtained by accessing the database
maintained
by the Securities and Exchange Commission at http://www.sec.gov.
SOURCE CoActive Marketing Group, Inc.
http://www.mktg.com
###
Charlie Tarzian's 'mktg' Bio Web Page
http://investor.mktg.com/bio-detail.cfm-?Id=12678
- - -
Charlie Tarzian's Great New Book!
http://www.MarketingMasterInsights.com
- - -
'mktg' Message Board
http://www.intelsecrets.com/cmkg
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There are LOTS of great 'mktg' Web Sites!
http://www.locator.net
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