Search engine optimization is im****tant because it improves the volume and
quality of traffic to a web site from search engines. Do you want to put
your website in the high ranking? Here are some tips you have to consider:
Website Optimization = Content + Links = High Ranking
1. How Google Measures Link Popularity
Higher link popularity scores = Higher search engine ranking
Link popularity is by far the most im****tant factor for determining your
search engine ranking. You need to know what link popularity is, why it is
so im****tant, and how Google measures your link popularity (over 50% of all
search engine traffic comes from Google, and if you can get to the top of
Google, you will raise to the top of the others search engines as well).
Link popularity - the number of links (votes) that SE have for your site.
Here is a link for a good tool that measures the link popularity from
SEÕs. It shows you the link popularity from Google Yahoo and MSN and lets
you to see the history re****t so you to figure out the rise of your site.
http://www.marketleap.com/publinkpop/default.htm
2. Articles:
Consistency is the key. It is a fact that as more and more articles are
added to article directories, your article will go lower in the listings,
but if you constantly and consistently submit new articles, then you will
continue to reap the benefits. Making articles is a great way to build up
the link popularity of your website. It gives you life-time links.
¥ Always close your articles off with a link to your site which is
relevant to the copy of the article. Hyperlink the keyword with your url.
For example:
Author Bio:
Quote:
ÒJohnny Brown is an expert in affiliate marketing. Visit his site for more
online marketing tips.Ó
3. Control Your Words.
ÒNot everything that counts can be counted and not everything that can be
counted countsÓ.
This does not apply to our situation. In the Meta Tags, you must count
every word and every keyword. Use a tool like this one to count the
characters from your Meta tags.Ó
http://allworldphone.com/count-words-characters.htm
4. Optimize the Title Tag
¥ Include 1-2 of your most im****tant keyword phrases in the title tag, but
don't just list keywords.
If you just list keywords, you risk being viewed as spamming the search
engines which can ultimately lead to you being blacklisted and not
included at all.
¥ Your title tag should include your keyword phrases within a readable
sentence to avoid this problem.
¥ Make your title appealing to humans!
Don't forget that even if you get that top listing in the search engines,
our listing still needs to say something that makes the surfer want to
click your link and visit your site.
¥ Since the length of your title tag could cause some engines to crop it,
we suggest place the keywords at the beginning of the tag when possible to
decrease the risk of having them cut off.
Each page of your site should have its own title tag with its own keywords
that relate to the page that it appears on.
5. Optimize the Meta Description Tag
¥ Give appropriate descriptions (as some search engines display this
description in the search result), make it more appropriate to your site.
Put only targeted keywords in description. Do not stuff the description
with more keywords. Restrict the number of words in this tag to 10 to 15
words.
¥ Place the most im****tant phrases at the start of the description, so,
even if any search engine omits some part of the description, the
im****tant phrases will be displayed.
6. Optimize the Meta Keywords Tag
The im****tance of Meta Tags is debated these days. So this is an optional
extra.
¥ Include only the keywords that appear in the body text, and no more than
5-7 keywords. Add alternate spelling of words (including typos) and
synonyms of those keywords.
If youÕre looking for online marketing guides, visit www.moreniche.com ---
join for free and earn $45 start up bonus. MoreNiche provide all the tools
you need to be successful in affiliate marketing.
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** Posted from http://www.teranews.com
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