Touch 'n SaveŽ Interactive Network Gives Cub Customers a Better
Shopping Experience
November 2nd, 2007
Touch 'n Save Interactive kiosks have been installed in all 56 Twin
Cities Cub Foods stores.
Edina, MN, November 02, 2007 -(PR.com)- Customer-Facing Media (CFM)
and SUPERVALU, INC. announced today that CFM's Touch 'n Save
Interactive kiosks have been installed in all 56 Twin Cities Cub Foods
stores.
Touch 'n Save is a new in-store network. Shoppers use a touch screen
kiosk that stimulates meal-planning ideas, provides recipes, creates
shopping lists, dispenses coupons, and delivers useful and engaging
food-related content.
For busy shoppers, Touch 'n Save is like having a personal shopping
assistant - someone who can explain the different cuts of meat, help
plan a menu, provide recipes, and print out a complete shopping list
for all of the items they need to make a complete meal.
Touch 'n Save also give shoppers access to money-saving coupons which
in turn provides both convenience and cost savings.
The Touch 'n Save Kiosks are sleek and modern in appearance. They
feature crisp, full-color displays with full motion graphics and video
capabilities. An integrated high-speed thermal printer allows shoppers
to print recipes, shopping lists, and coupons.
Each kiosk is tailored to the store department where it is located
with content for the meat and produce departments. For example, the
produce kiosk has information on everything from exotic fruits to the
proper way to peel a mango.
"With Touch 'n Save there are no coupons to clip and keep organized
and no need to search recipes and compile shopping lists at home,"
says CFM President John Lonsbury. "Today's consumer is geared to
experiences that are immediate and on-demand and our network delivers
both in a fun and easy-to-use environment."
"We are always striving to meet our customers' needs and the Touch 'n
Save kiosks are another tool to accomplish this," said Steve Irland,
Cub Vice President of Advertising and Marketing. "Customers want
easily accessible product information, food preparation tips, and
money-saving offers. We are delighted to offer Cub customers this
additional service at their fingertips."
About Cub Foods
Cub Foods provides consumers with the freshest produce, widest
selection and greatest value available today. In addition to
innovative natural, ethnic and certified organic food sections, Cub
stores offer shoppers added conveniences, such as in-store pharmacy
and banking. Cub Foods was established in 1968 as one of the nation's
first discount grocery stores. The organization was purchased in 1980
by SUPERVALU and currently operates 55 stores in the Twin Cities.
For more information about Cub Foods, visit www.cub.com
About Customer-Facing Media
Founded in 2002, Customer-Facing Media is a nationwide, interactive,
in-store media network with headquarters in Edina, Minnesota. The
company's initial offering is the Touch 'n SaveŽ interactive network,
a leading-edge system that delivers consumer information in retail
stores at the point of purchase. For more information about
Customer-Facing Media, visit www.customerfacingmedia.com
Contacts:
Glenn Lindgren
Marketing Manager
Customer-Facing Media
952-831-9098 ext. 20
Lee Ann Jorgenson
Community Relations Manager
Cub Foods
651-779-2132
###
|
