Touch 'n Save® Interactive Network Provides Enriched Shopping
Experience to Grocery Customers
MINNEAPOLIS, June 25, 2007 -- Customer-Facing Media (CFM) has
introduced a new in-store network for retail environments. Consumers
interact with the network through a touch screen kiosk that stimulates
meal-planning ideas, provides recipes, creates shopping lists,
dispenses coupons, and delivers useful and engaging content that
improves the overall grocery shopping experience.
CFM has signed agreements to roll out its Touch ‘n Save network to 543
retail grocery stores this summer in the Upper Midwest, Northern
Plains, Indiana, Ohio, Pennsylvania, Missouri, Virginia, and the
Wa****ngton D.C. area. The company expects to have kiosks in more than
2,000 stores by the end of 2008.
Touch ‘n Save is the only in-store media network that successfully
offers in one interactive display: the motion and graphics of
television, the interactivity and metrics of the Web, the editorial
environment of magazines, and the coupon distribution capabilities of
newspaper supplements.
The Touch 'n Save Kiosk is a sleek and modern, state-of-the-art unit
that is designed to complement the retail setting. The units stand
nearly seven feet tall and are easily seen by shoppers from distances
of up to 15 feet. The kiosks feature crisp, full-color displays with
full motion graphics and video capabilities. An integrated high-speed
thermal printer allows consumers to quickly print recipes, detailed
shopping lists, and coupons.
"Touch 'n Save coupons are easy to scan with existing redemptions
systems and equipment," says CFM president John Lonsbury. “Retailers
can participate in the network without costly equipment upgrades and
at no cost to the retailer."
Advertisers reach a wider audience of consumers before they reach the
checkout lanes.
For the advertiser, the Touch ‘n Save Interactive Network provides a
reliable, competitively-priced advertising tool to brand products,
gather consumer research data, and distribute purchase incentives
directly to consumers where and while they shop.
"Touch ‘n Save is the first fully interactive electronic medium to
reach consumers in the red zone -- within four feet of the shopping
cart," says Lonsbury. "Because we place the interactive kiosks only in
high traffic areas, in-store consumer exposure is maximized."
The Touch 'n Save Network has broad appeal to many demographic and
psychographic target audiences.
"One im****tant aspect is that Touch 'n Save allows advertisers to
reach consumers who don’t read newspapers or traditional media,” says
CFM COO John Murphy. "Consumers in the young adult market are much
more likely to turn to electronic and interactive sources for news and
information. To reach this growing market, advertisers need to be on
the network."
The Touch 'n Save Network provides several advertising op****tunities
for manufacturers, including marquee, banner, skyscraper, and
rectangle ads. The marquee ads are ten-second spots that run on a
large color display at the top of the kiosk. Each ad runs in rotation
with five other marquee ads on all of the kiosks in the store,
appearing 40 times each hour.
Banners, skyscrapers, and rectangle ads are similar in format to
website advertisements.
"Unlike Internet advertising, Touch 'n Save advertising is targeted to
consumers who are in the process of making immediate buying
decisions," Murphy adds.
A weekly coupon ad is a popular option with advertisers who want to
reach highly targeted consumers -- especially those who do not
typically clip and carry coupons. Touch 'n Save coupons are printed on
demand by consumers with a real interest in the product. With full
motion graphics and video capabilities, coupon ads have selling
capabilities that are impossible with standard print coupons.
Touch 'n Save coupons also offer market research, testing, and
measurement capabilities.
"With traditional free standing inserts, there is no way to determine
how many coupons are actually clipped," says Lonsbury. "Our network
provides advertisers with detailed coupon activity re****ts via the
Internet so advertisers know how many coupons were of interest to
shoppers."
By combining in-store re****ting with redemption data, advertisers have
a powerful tool to determine which brands or offers generate the best
consumer response.
The company’s Dynamic Coupons offer advertisers the ability to change
incentives based on the number of coupons printed in any given time
period to limit costly over-sells and to meet special marketing
needs, whether to move product, gain market share, or introduce a new
product.
Retailers gain a value-added marketing and information tool.
For grocery retailers, Touch ‘n Save is a strategic marketing and
information tool. It’s a value added customer service that allows the
retailer to position and differentiate its business to gain an
advantage in a competitive market.
By providing information on store offerings -- explaining various cuts
of meat or identifying individual products needed for a recipe --
Touch ‘n Save supplements the customer service capabilities of store
employees at no cost to the retailer. By getting coupons into customer
hands before they reach the checkout lanes, Touch 'n Save coupons have
an immediate effect on consumer purchases.
"By targeting coupons to the immediate interests of the consumer, the
retailer can not only increase the size of the market basket, but
directly influence shopper buying decisions to create a more
profitable market basket," says Lonsbury.
The Touch ‘n Save Interactive Network also allows retailers to benefit
from the national advertising of manufacturers to promote in-store
spending without any ad expenditures on the part of the retailer.
Consumers like the convenience and cost savings.
For consumers, Touch ‘n Save is like having a personal shopping
assistant; someone who can explain the different cuts of meat, help
plan a menu, provide recipes, and print out a complete shopping list
for all of the items they need to make a complete meal. Touch ‘n Save
also provides consumers with money-saving coupons that are tailored to
their interests, providing consumers with both convenience and cost
savings.
"With Touch 'n Save there are no coupons to clip and keep organized
and no need to search recipes and compile shopping lists at home,"
says Lonsbury. "Today’s consumer is geared to experiences that are
immediate and on-demand and our network delivers both in a fun and
easy-to-use environment."
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About Customer-Facing Media
Founded in 2002, Customer-Facing Media is a nationwide, interactive,
in-store media network. The company’s initial offering is the Touch ‘n
Save® interactive network, a leading-edge vehicle for delivering
useful consumer information within the retail shopping environment.
The company expects to have kiosks in more than 2,000 stores by the
end of 2008.
Company Address:
Customer-Facing Media
7400 Metro Blvd.
Suite 270
Edina, MN 55439
952-831-9098
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